There’s a Lot More To Bob Bradley Than Meets The Eye

By in Niall Quinn's Route One

Swansea City won a crazy game of football on Saturday. Nine goals. Lots of drama. Three points that Swansea needed like oxygen. A loss that Alan Pardew and Crystal Palace needed like a hole in the head.

Swansea hadn’t won a game since they beat Peterborough in the EFL Cup in August. They hadn’t taken three points since they beat Burnley on the first day of the season. It was a big day for them.

In between they had bumped off the gentlemanly Francesco Guidolin in a way which seemed hurried and not very Swansea like. In their previous nine league games they had played the likes of Chelsea, Man City, Arsenal, Manchester United and Southampton. And they had replaced Guidolin with the Premier League’s first ever American head coach, Bob Bradley.

An American! Some geezer from New Jersey! The reaction in our game went from widespread condescension, quick jokes about soccer ball and touchdowns to Garth Crooks telling Bob Bradley to grow up and the repeated allegation that he only got the job because Swansea are owned by two Americans. Because, America is so small that they all know each other don’t they, and that’s how business people work?

I laughed along till I began to feel sorry for Bob Bradley. By Saturday, as the goals were raining in, I was hoping that Swansea would end up on the right side of the final score no matter how crazy that score might be.

Some of the things they say about Bob Bradley are true. He’s definitely American. Once he opens his mouth to speak that is confirmed. He definitely hasn’t got experience of managing in the Premier League.

He’s not a stereotypical American though. And what experience he has in football is deeply interesting and gives me some idea of what Swansea’s owners saw in him.

After graduating from Princeton he worked in many jobs in football, including managing the USA to a decent degree of success. Then in September 2011 he accepted the role as manager of Egypt. He took the job months after the January Revolution which had ended with a long standing tyrannical government being replaced by an Army Council.

Instead of jetting in and out of Egypt to conduct training sessions and collect pay cheques Bradley and his wife moved to the middle of Cairo and went out and became absorbed into the life and culture.

Months after he took the job, the Port Said massacre took place. The supporters of Al Ahly football club, their “ultras”, had been prominent in the battles of Tahrir Square the previous year. On February 1st 2012 they went to play Al Masry in Port Said. They lost 3-1 and at the final whistle, for the fourth time that afternoon, the Al Masry fans invaded the pitch. This time though they were allowed to reach the Al Ahly fans. The floodlights went out and (this should ring a bell for all of us) the only exit gate for the Al Ahly fans was locked. Seventy four Al Ahly fans were killed and five hundred more were injured.

The authorities tried to call it a riot but the police collusion seemed obvious. Bob Bradley bravely called it as he saw it. He said ”it had all the hallmarks of a set up, of a massacre.” And he marched with the families of the dead and with Al Ally fans when they went looking for justice. He donated money to the families. Later he went to hospitals around Cairo and he brought his wife and daughters along with him. He was the most visible American in a country which didn’t much like Americans but he opened himself up to the experience and the culture.

The massacre had left him in charge of a national team in a country where the domestic league had to be suspended for two years. The Egyptian FA big wigs who hired him had all resigned. The country was unstable and had no leader. A lot of football people would have just got out of there leaving a note saying that this wasn’t what they had signed up for.

Instead Bob galvanised his players and brought his team to places like Qatar, Sudan, Lebanon and Dubai for friendlies. They played qualifiers for the 2014 World Cup in empty stadiums at home. They won all six of their group matches, were unlucky to draw Ghana in the play offs and got a hammering away before winning the second leg at home. They failed to qualify for their first World Cup since 1990 having won seven out of eight qualifying games.

Bradley had experience of Ghana. Having managed the US team that topped England’s group In the 2010 South African World Cup finals the Americans were eliminated after extra time in the next round by Ghana. That won’t ring a bell for most people but in the very next round the Ghanains were denied a place in the World Cup semi finals themselves as Luis Suarez saw red for an outrageous hand ball on the line in the last seconds of extra-time. Asamoah Gyan, an old friend of mine, skimmed the crossbar with the last kick of the game and Ghana went out on penalties.

In his time in Egypt Bradley had become a national hero. Their big adventure finished in failure but his team’s struggle brought the country some unified normality. Bradley went on to bring lowly Norwegian side Stabaek into the Europa League and then managed Le Havre in France, just missing out on promotion via goal difference.

It’s not Premier League experience but it is rich experience which suggests to me that this is a bright man who is open to new ideas. Since Swansea pulled themselves out of the bog they were in when the club almost died they have developed a reputation for managerial appointments which seemed to come from left field. Bob Bradley is another one of these gambles but he’s not the long shot outsider he’s made out to be. He hasn’t been coaching minor league baseball teams for the last thirty five years.

That said, the keyboard warriors commenting on Saturdays 5-4 scoreline couldn’t resist the puns though, top of the list was Swansea snatch victory in the bottom of the ninth innings. There was worse.

The win on Saturday came a week after Bradley’s Swansea had been denied their first Premier League win after getting caught by a late Seamus Coleman goal at Everton. That was a kick in a teeth for a struggling team under a new manager and to come back on Saturday and win with a late goal in the manner that they did looks like a positive sign of the relationship Bradley has with his players.

Against Everton Bradley had made eight changes from the team that crumbled against Manchester United in their previous fixture. Yesterday he stuck to the same starting line up for the first time since he arrived at the club. He is six games into his Premier League managerial career and seems to have found the side he wants. He brought Fernando Llorente on with about 25 minutes to go and saw him score two very late goals.

The other Spaniard signed during the summer Borja Baston has had a couple of injuries but hasn’t set the league alight when he has been given chances. There is already talk of him heading back to Spain in the January window. If that happens Swansea might struggle to recoup the £15.5 million they paid for him.

However Bradley should have some money to spend in the window. Between now and then his team has a break from playing the top teams and will be looking to pick up the wins that might float them toward mid table. Since Brendan Rodgers brought Swansea back to the Premier League the club has always taken a bit of pleasure from ransacking the odd top six team and making off with the points. This year is all about desperation though and picking up as many points as possible from fellow relegation strugglers. They play Sunderland, Middlesborough, West Ham and Palace again in the next month or so. This season hinges on games like that. Anything else is a bonus.

I don’t know if Bob Bradley will pull it off but he deserves his chance. He’s an interesting addition to the cast of characters managing in the Premier League. If we’re as open to new things as he seems to be we might just enjoy him instead of enjoying patronising him.