Utilita ignite partnership with Villa

By in Marketing, People & Places, Technology

Friday 8th September

 

Utilita Energy is delighted to confirm it is the new Official Energy Partner and Official Energy Supplier for Aston Villa Football Club.

We will power the club’s iconic Villa Park stadium and their state-of-the-art Bodymoor Heath training facility.

Aston Villa are one of the most important and historic names in world football. A founding member of the original football league in 1888, Villa also famously won Europe’s elite club competition – the European Cup (now the Champions League) – in 1982.

Luke Organ, the club’s Chief Commercial Officer, said: “Aston Villa are extremely pleased to welcome Utilita to a growing partner family. We are excited about building a relationship based on credence and data insight to drive benefit for our fans, our club and Utilita themselves.”

“We look forward to working closely with the team to strengthen their brand and deploy advanced acquisition campaigns and to see some exciting programmes come to life.”

Shaun Underwood, Director of Utilita Commercial Energy, said: “Our offer to businesses is disrupting the energy sector as we finally give Britain’s hard-pressed SMEs the fairer, flexible and transparent energy offer they deserve.”

“We are thrilled to welcome Aston Villa on board and to be powering such an iconic stadium such as Villa Park, as well as the club’s state-of-the-art Bodymoor Heath training centre.”

As part of the partnership, Utilita branding has been installed on the dugouts at Villa Park and will also be prominent next to each goal at Villa Park. The company will have their logo displayed on Villa’s LED perimeter signage and elsewhere on the Club’s digital platforms.

The firm will also enable Villa fans to show their support if they switch to Utilita. Every Villa fan that switches to Utilita will receive a free limited-edition Aston Villa branded in-home display cover and a smart meter – at no extra cost. Utilita have also tied in with the new Villa Rewards programme and will be giving all new customers a £25 credit that can be redeemed with the Club.

More information on this exciting initiative will be announced in the coming weeks. Keep updated at www.utilita.co.uk