The ‘Crowd’ Get Behind Front Up Rugby & Invest £93k Pushing Them Towards the Tryline

The ‘Crowd’ Get Behind Front Up Rugby & Invest £93k Pushing Them Towards the Tryline

Front Up Rugby, a forward thinking and innovative menswear brand, have once again bypassed the banks and turned to the crowd to raise the money it requires to fund second stage growth. This follows their successful inaugural “crowdfunding” pitch which was over-subscribed via Crowdcube, the UK’s leading crowdfunding platform.


Front Up’s initial pitch experienced a groundswell of demand with 63 investors helping the business raise £100,000. As a result, Front Up Rugby opened a second pitch to cater for everyone wanting to invest in the brand raising a further £23,000 from 7 investors. The company raised a total of £123,000 from 70 investors in August 2012.


Front Up is a British, rugby-inspired fashion label backed by a growing number of professional players and a team of experienced retailers. The range is made up of heritage-inspired t-shirts, polos, shirts, hoodies, sweat pants and accessories - all finished with a soft-wash creating a luxury feel.


Since successfully funding, Front Up has driven the business forward through key listings with Debenhams & House of Fraser online and doubling online sales via their own website


The company has currently raised £93k of their £100k target from 89 investors which will propel their online business to the next level. They have once again joined forces with Crowdcube who offer an innovative means for businesses to raise finance by offering like minded trendsetters willing to invest smaller amounts of cash in exchange for rewards and a stake in their business.  Armchair dragons can still get a piece of the action as the pitch closes on Sunday 15th September.


Rugby fans, fashion trendsetters & investors alike can invest anything from £100 to £5,000+.  See Front Up Rugby’s full pitch including rewards:


The funding will be used to drive the company’s continued growth in the following areas:


- Continuous development & optimisation of web channel: M-Commerce, SEO, Customer Service, International Expansion


- Driving profitability & success through wholesale: Using Rugby World Cup range for aggressive wholesale development.


- Expansion & refinement of product range to drive gross margin: Expanding core range, Limited Edition, Made in UK, Rugby World Cup range


- Marketing: Social Media & Database growth & conversion, strategic partnerships, links with professional players


Jon Allen, MD Front Up Rugby commented, “With the upsurge in the popularity of rugby, the growth of online shopping and proven traction, Front Up is well placed for rapid continued growth ahead of the 2015 Rugby World Cup in England.”