Men’s Health Launches Men’s Health Lab – The Ultimate Vitamin Range For Men
Men’s Health, the UK’s best-selling menÛªs magazine and largest menÛªs magazine in the world, has launched into the UK vitamin sector with its new sub-brandåÊMen’s Health Lab. åÊ
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With the UK menÛªs vitamin sector currently offering only a limited range and few individual products targeted specifically at men, the MenÛªs Health Lab range is perfectly placed to deliver a wider and more relevant choice of vitamins to health-conscious men under a trusted global brand.
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Benefitting from MenÛªs Health long-standing expertise in health, lifestyle and nutrition, the comprehensive range has been scientifically designed together with healthcare specialists, Omega Pharma, to support the specific needs of every man, with every product having a unique benefit vs. other products in the market.
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Here’s Omega Pharma Regulatory Manager Farah Malik offering a bit more of an insight into the products
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The range consists of eight different products and is segmented across three core benefit-led categories making it easy for consumers to navigate and shop:
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Ì÷åÊåÊWellbeingåÊ- Multi-Fit & Body Defence
Ì÷åÊåÊEnergyåÊ- Energy Release & Active Recovery
Ì÷åÊåÊPerformanceåÊ- Vit D3 Max, Mental Focus, Cardio Health & Joint Endurance
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At the launch of the new product range, Alun Williams, Group Publishing Director, Hearst-Rodale, said: ÛÏMenÛªs Health is regarded as a trusted expert in health, lifestyle and nutrition for men. We always look for ways of how we can enhance menÛªs performance in all areas of their lives, so offering a relevant range of vitamins, seemed like the natural next brand extension.Û
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Watch the full interview with Alun for more on the branding strategies behind the product:
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Stuart White, Marketing Manager, Omega Pharma, added: “We’re truly excited to partner with Hearst-Rodale to launch MenÛªs Health Lab Vitamins. We have worked closely with the team at Men’s Health to create a bespoke range of vitamins using expertly sourced high-grade ingredients and unique product formats to ensure the final product is perfectly suited to helping men lead a healthy lifestyleÛ
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For more information and to view the entire range, visitåÊhttp://www.menshealth.co.uk/vitamins. To keep up to date on Twitter, follow #ReleaseYourBest
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The range will be available in all good retailers, includingåÊBoots