Monday 19th June 2017
World leading insurer and integrated financial services providers, Allianz is today announced as the latest national partner of the World Para Athletics Championships which take place at the London Stadium from 14 to 23 July.
The brand name, Allianz, will appear on every athlete’s bib during the Championships as part of the agreement. Beyond that both partners are exploiting their relationship to create more attention and awareness about Para sport.
Niels de Vos, Championship Director for the World Para Athletics Championships London 2017, said: “It is fantastic to have secured Allianz with their excellent record of supporting Para sport and commitment to promoting inclusion, diversity, and excellence.
“We are very excited for the upcoming Championships and we know that Para athletics is becoming increasingly popular with spectators, both live and at home on television, and this partnership gives Allianz a massive opportunity to reach a worldwide audience.”
Allianz is already a well-established supporter of the Paralympic Movement, having become the first international partner of the International Paralympic Committee in 2006. In partnership with World Para Athletics, Allianz uses its global brand and trusted reputation to positively impact the regional, national, and international competitions that occur every year. This valuable partnership allows Allianz to support excellence in disability sports year-round.
Jean-Marc Pailhol, Head of Group Market Management and Distribution at Allianz, said: “Allianz has been a partner of the Paralympic Movement and disability sport for over ten years now. I truly believe that this engagement is making a difference to this world, fostering public awareness and generating greater interest in the topic of disability and inclusion.
“Our partnership with the fascinating sport of Para athletics is just one component to building a more equitable society where all people have equal opportunities.”
This year will bring together more than 3000 world-class athletes from more than 200 countries, who will compete in 30 sessions across 20 jam-packed and action-fueled days as both the World Para Athletics Championships (14-23 July) and IAAF World Championships London 2017 (04-13 August) are hosted in London this summer.