Tuesday 18th July
After the official sponsorship announcement earlier this year – representing Hummel’s return to the EFL– the brand is proud to present the new Charlton Athletic FC Away Kit for the 2017/18 season.
The 2017/18’ away shirt is a bespoke Hummel design featuring an unusual all-over blue melange fabric as the main body with contrasting glossy navy panels on both the collar and the shoulders as a nod to the club’s shirts from 1923. It’s here that Hummel’s signature chevrons – in a steely silver – reside with matching silver trim on the sleeve ends.
The kit is completed with contrasting navy Hummel shorts that feature the immortal Charlton Athletic crest and a continuation of the futuristic silver chevron design from the shirt with blue melange socks with navy and silver Hummel detailing.
The club’s new away kit will be worn for the first time in the away friendly against Dover Athletic on 18th July and fans will have the opportunity to see the players in the home kit at The Valley against Bristol Rovers on 5th August.
Tom Sinclair, Sport Market Manager for Hummel UK and Ireland: “Charlton Athletic is a club with a proud history and it was very important for us to keep that at the forefront when designing the club’s kits for next season.
“The input we received in our consultation with Charlton fans was vital and we’re very pleased with the kits the first team, academy, Community Trust and Women’s team will be wearing for 2017/18.”
The full away kit will be available from 24th July from the Charlton Athletic FC store.