The Sports Consultancy raises the bar for the Summer of World Athletics

By in Marketing

Friday 11th August

The Sports Consultancy is delighted to announce that, in just over a year since it was appointed as the exclusive UK rights marketing agent for the sale of all sponsorship rights for the World Para Athletics Championships, and also sourcing National suppliers for the IAAF World Championships London 2017, they have achieved excellent sponsorship sales.  In total 21 different partners and suppliers have been contracted across the two events.

In addition to the income these sponsorship deals have generated they have also delivered significant marketing spend for the events through sponsor activation programmes across national media, on-pack and in-store promotions.

Muller, a new long-term supporter of British Athletics, printed 750 million IAAF World Championships and World Para Athletics Championships dairy pots, ran a television advertising campaign and a national ticketing campaign investing significant additional budget promoting the events and the sport.

Commenting on the achievements, London 2017 Ltd Championship Director Niels de Vos said:

“We knew that The Sports Consultancy had the experience and contacts to hit the ground running when we appointed them last summer and we are delighted with the results they have delivered in what has been a tight timescale.

“With British Athletics developing new partnership programmes for the team, grassroots, televised events and major events such the World Indoor Championships in 2018 in Birmingham and the European Athletics Indoor Championships in Glasgow in 2019, there is great potential for the sport and our growing family of partners.”

Marc Hope, Director, Rights Marketing, The Sports Consultancy added:

“As a team we have worked tirelessly together with the organising committee, Dentsu and the IPC to achieve these fantastic results and create such a wide-reaching partnership programme.  We are delighted that as exclusive agents for British Athletics we have also been successful in extending many of these sponsorship deals to long term partnerships in the sport creating a solid foundation for the future.