Tuesday 7th November, 2017
The multi-year partnership will also look at ways to help fuel players before, during and after training and playing
Manchester City has announced a global partnership with sports fuel company Gatorade on a multi-year collaboration which sees them becoming the Club’s Official Sports Nutrition Partner. Gatorade began their partnership at the Manchester City V Arsenal match at the Etihad Stadium on Sunday 5 November.
As part of this partnership, City’s sports scientists will work closely with the Gatorade Sport Science Institute (GSSI), whose mission has always been to help athletes optimise their health and performance through research and education in sports nutrition.
Through this partnership, Manchester City and Gatorade will look at ways to help fuel the athletic performance of City players before, during and after training and playing; something that GSSI scientists have been studying for more than 30 years.
Additionally, Gatorade’s elite portfolio of sports fuel products and equipment will be used by City’s first team during training sessions at City Football Academy and on match days and Gatorade will also have a presence on LED boards and branding at the Etihad Stadium.
The new partnership will also engage with Manchester City’s local and global fan base with the creation of innovative and informative behind-the-scenes video content.
Commenting on the new partnership, Damian Willoughby, Senior VP of Partnerships at City Football Group, said:
“We’re delighted to be teaming up with a global leader in Gatorade.”
“Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself. Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field.
“Gatorade is a globally recognised brand with a fantastic relationship with competitive athletes in the United States and all around the world. After a successful Manchester City US pre-season tour in Summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.”
Anuj Bhasin, Head of Global Marketing for Gatorade, commented: “Gatorade is excited to partner with Manchester City, to help fuel City athletes to perform at their best through the latest sports fuelling innovation.
“We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximize performance through customized sports science services.”