Darren Campbell’s sports nutrition brand targets dedicated amateurs

By in Health & Fitness, People & Places

Monday 20th November 2017

Pro Athlete Supplementation (PAS) has appointed fitness fanatic and nail polish entrepreneur Monika Shine as a brand advocate – as the leading sports nutritionist company reaches out to highly motivated individuals who train like professionals.

The company was founded in 2006 by Olympic Gold medallist sprinter Darren Campbell MBE and Welsh Rugby Union’s National Nutritionist Jon Williams, BSc. Apart from the Wales Senior squad, the long list of notable PAS clients includes the four Welsh regional rugby teams (Blues, Dragons, Scarlets and Ospreys), plus Championship and Premier League football clubs – they were the official supplier to Leicester City FC when they won the Premiership title recently.

Semilac UK CEO Monika Shine (the recent winner of a prestigious national beauty award) has been chosen as PAS’ first brand advocate, who is not an elite athlete, because she embodies the drive and determination needed to achieve ambitious personal goals in sport and health; she is a successful and glamorous business woman, friend to the stars and busy mother who puts in long hours at the gym because she is also a former World Beauty Fitness & Fashion (WBFF) competitor – up against other leading athletic amateurs aiming for a toned rather than muscular look.

PAS Director Darren Campbell, a BBC athletics pundit, says: “Since retiring from professional athletics, my passion has been to help others achieve their own sporting and life ambitions. I chose Monika to be our first non-elite brand advocate because she is the perfect example of a highly motivated individual with the mindset of a pro in all aspects of her life. She represents so many of the people that can reap the rewards of PAS, because she gets the pro ethos and embodies our brand values, always striving for optimum performance. She’s a kindred spirit and we look forward to helping her fulfil her maximum potential in all aspects of her busy life.” 

PAS’ new advocate Monika Shine adds: “I have children and I own a leading nail polish business, so a healthy mind and body is essential to stay on top. But I am equally dedicated to my fitness, training like a professional and overall wellbeing, so PAS is perfect for people like me who have a hunger and determination to look, feel and perform at their very best – whatever their personal goals in sport and life in general. It’s great to have such strong support from PAS on my own journey to success as a mother, entrepreneur and fitness trainer.”

Professional ambassadors who use and endorse PAS products include Everton’s flying winger Yannick Bolasie, England and Chelsea striker Fran Kirby, England rugby star Heather Fisher, plus Paralympics Discus & Shot Putt champion Aled Davies.

PAS is one of the few companies to supply both sport nutrition and isotonic supplements and provides safe, fully researched and quality products which enhance performance and recovery. The varied range includes energy gels, drinks, shakes, bars and whey protein.

For more information please visit www.pas-nutrition.co.uk and www.semilac.co.uk