EFM ANNOUNCED AS NATIONAL SUPPLIER FOR IAAF WORLD INDOOR CHAMPIONSHIPS BIRMINGHAM 2018

By in Marketing

Friday 12th January 2018

EFM Global Logistics, has been unveiled as a national supplier for the IAAF World Indoor Championships Birmingham 2018, which will be held at Arena Birmingham from the 1 to 4 March.

The logistics specialist has extensive experience of managing this area of work at most of the major sporting events of the 21st century around the world, including the recent IAAF World Championships and World Para Athletics Championships in London and the Rugby League World Cup in Australia, New Zealand and Papua New Guinea.

EFM’s role will include customs clearance, baggage and equipment handling, transportation, freight forwarding and integrated logistical support to the IAAF World Indoor Championships Birmingham 2018, its partners, sponsors, suppliers, media and athletes.

Championships Director, Joan Durose, said: “Managing logistics is a vital, often unseen, element of delivering a successful major event.  With more than 500 athletes from 150 countries expected to come to Birmingham for the Championships, as well as hundreds of coaches, officials and associated equipment, it is crucial that we have a smooth operation.  We are therefore delighted to have secured EFM, with their wide experience and expertise, and we look forward to working with them to ensure the efficient running of the Championships.”

Since 2000, EFM has provided project logistics, freight and transportation solutions to the live events industry including some of the biggest names in sport, music, automotive, broadcasting and performing arts.

Lisa Ryan, EFM’s Group Chief Commercial Officer, said “We’re delighted to support the IAAF World Indoor Championships in delivering a world class event to a global audience, with our appointment as a National Supplier.  It is very exciting for our team to be involved in this prestigious sporting event and we bring along our extensive major sporting event experience, which will ensure a smooth running logistical operation for all concerned.”

The IAAF World Indoor Championships Birmingham 2018 is jointly organised by Birmingham City Council and British Athletics on behalf of the IAAF (the International Association of Athletics Federations).

Tickets for the Championships are selling fast but there are currently still some available for the first two sessions; on the evening of Thursday 1 March and the morning of Friday 2 March. Each session is packed with athletics action and the opening night will see three straight finals with the medals in the women’s high jump, men’s high jump and women’s 3000m all up for grabs.