Sunday 10th June 2018

adidas and Nike have teamed up with Bitmoji to let football fans wear their favourite World Cup kits this summer.

Available from today in Bitmoji, fans worldwide can kit out their avatar in the iconic white adidas kit worn by holders Germany, or the powerful red jersey of the 2010 champions Spain, as well as England’s official white Nike kit, or the famous yellow Nike shirt of tournament favourites Brazil.

Other adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt.

Other Nike kits available include France, Poland, Portugal, Croatia, Saudi Arabia, Nigeria, Australia and South Korea.

Once fans have updated their Bitmoji, they will see their Bitmoji wearing their favourite kit everywhere they use Bitmoji. This includes on Snapchat in Stickers and 3D Bitmoji AR Lenses, in Google Chrome and Gmail extensions, Gboard for Android and Bitmoji keyboard for iOS. Bitmoji can also be saved and used as an image anywhere.

“Football fans are passionate and creative, and with Bitmoji kits we’re giving supporters a new way to show their love of the game”, said Ba Blackstock, creator of Bitmoji, “Fans can choose from hundreds of cartoon images and 3D experiences to express how they are feeling about the World Cup and share this instantly with friends.”

To create or link your Bitmoji:

  1. Download the Bitmoji app from the App Store or Google Play Store
  2. Open the Bitmoji app and create your bitmoji
  3. Open Snapchat and tap the Profile icon at the top left to go to your Profile screen ↖️
  4. Tap “Add Bitmoji”
  5. Snapchat should guide you through the rest!

Link your bitmoji

If you already have a bitmoji and want to link it to Snapchat:

  1. Tap the Profile icon at the top left to go to your Profile screen ↖️
  2. Tap “Add Bitmoji”
  3. Snapchat should guide you through the rest!
  4. Note: in order to link Bitmoji with Snapchat, you’ll need to have at least iOS 9 or Android 4.3.

Edit your bitmoji

To edit a Bitmoji you already have on Snapchat:

  1. Tap the Profile icon at the top left to go to your Profile screen ↖️
  2. Tap “Bitmoji”
  3. Tap “Edit My Bitmoji” to edit its appearance, “Change My Outfit” to get new clothes, or “Change My Bitmoji Selfie” to update the way your Bitmoji looks on the Friends screen!

Bitmoji was the world’s most downloaded app in the iOS App Store in 2017. It is your own personal emoji, designed to make mobile communication more human and fun.


  • Bitmoji is your own personal emoji, designed to make mobile communication more human and fun. It allows you to choose from a vast library of stickers to express yourself.
  • Bitmojis have an emotional, personal appeal, bringing more of “you” – your likeness, body language, and how you’re feeling – into the conversations that happen online.
  • Since Bitmoji launched in November 2014, millions of people have created and used their Bitmoji as a personal extension of themselves in the digital world.
  • When creating your Bitmoji, users can choose from a variety of physical attributes and styling options (lips, eyes, eyebrows, noses, dimples, hair, outfits and more) that can be tailored to create a Bitmoji that represents you. Bitmoji Deluxe has over 1.999 septillion combinations to create a more personal Bitmoji.
  • To create the hundreds of Bitmoji stickers available today the Bitmoji team use techniques from cartooning, comic creating and animation, and keep their finger on pop culture and listen to the community to come up with new scenes and emotions. They see what’s trending and read feedback to design what the community wants, and is searching for within the app.
  • Bitmoji was the most downloaded app in the iOS App Store in 2017, with Snapchat second.
  • You can talk with Bitmoji in a variety of places, including Snapchat, iMessage, GmailGoogle GboardChrome Extension, and wherever else you chat online!
  • You can add your own Bitmoji to your very own personal Geofilter.
  • With Friendmoji you and your friend can star in a single Bitmoji – on Snapchat.
  • Bitmoji is available through the App Store or Google Play.
  • Bitstrips was founded in Spring 2007 and unveiled in 2008 as a comic creation website at South by Southwest.
  • Bitstrips co-founders Jacob Blackstock (CEO/Creative Director), Shahan Panth (VP Content/Marketing), David Kennedy (VP Technology) and Dorian Baldwin (Lead Content Engineer) had been working on other projects together before.
  • They believed in the power of cartooning and comics as a universal language. However, cartooning and comics as a language were only accessible to a small niche of people — artists, designers, etc. It became their mission to create a technology and product that could make comics a new form of mass communication; with the belief that anyone should be able to have fun and express themselves in a visual and emotional way.
  • Bitmoji is unique because it puts you and your friends into these digital conversations. You’re a part of the cast.
  • The Bitmoji team is based in Toronto, Canada.


Bitmoji joined the Snap family in summer 2016. Since then, major Bitmoji integrations with Snapchat include:

  • Bitmoji and Friendmoji in Chat and Snaps (July 2016)
  • Bitmoji Geofilters that update throughout the day (October 2016)
  • Bitmoji and Friendmoji linked to On-Demand Geofilter templates (November 2016)
  • 2D Bitmoji world Lenses that update throughout the day (April 2017)
  • Actionmojis launched on Snap Map June 2017
  • 3D Bitmoji World Lenses launched in September 2017
  • Bitmoji Deluxe launched in January 2018

More information on linking your Bitmoji to Snapchat can be found here.