Thursday 21st June 2018

The club is delighted to partner with one of Britain’s fastest growing energy suppliers, Utilita, which will see the company power St.Andrew’s Trillion Trophy Stadium and have their logo adorned on the front of all junior shirts for next two seasons.

With a commitment to supporting the next generation of Blues players, Utilita will also be the main sponsors of the Blues Academy and the Blues Ladies Regional Talent Club. Utilita branding will feature on the front of all Under-18s kits, as well as delivering several initiatives over the course of the season to aid the development of our up and coming academy prospects.

The UK based company will power the Club moving forward, as official energy partner. They will now be the energy supplier for the Stadium and Trillion Trophy Training Centre, as the Club joins the growing number of customers and businesses who have switched to utilising their services. Their presence will be highly visible on matchdays, with prominent branding across the Family Stand and our LED perimeter boards.

Utilita’s aim is to offer Britain’s hard-pressed families a fairer energy deal. Established in 2003, they became the first independent supplier to compete against the traditional ‘Big Six’ providers, leading the way with innovations such as smart meters to help energy conscious households & businesses manage their energy usage.

Ian Dutton, Head of Commercial at Birmingham City said: “We are excited to be partnering with Utilita. All through our discussions with them, there was a clear focus that they wanted to do as much as they could to play a key role in developing our community and youth football programme.

“So, we look forward to working with them on a number of really engaging initiatives that will further support our ongoing community engagement.

“We also look forward to doing our part to bring to light the vast range of great services they offer, so look out for a range of fun engaging activations over the course of the season that are designed to give back to our fans.”

Jem Maidment, Director of Marketing & Communications at Utilita Energy, said: “To be supplying the energy for Blues is something we are immensely proud of and it reiterates our commitment to youth football – powering the stars of tomorrow.

“Birmingham City are well known for their loyal fanbase and we are thrilled to be able to engage with Blues fans in Small Heath and beyond. We believe that the beautiful game is there to be enjoyed by everyone and this partnership highlights that by giving our backing to the Blues Academy and the RTC.”

To learn more about the business and their services, please visit