Wednesday 27th June 2018
In celebration of the 2018 FIFA World Cup, mysnapp – the app for fans to shop fashion from music videos – has unveiled the official World Cup song ‘Live It Up’ as a shoppable music video. For the first time, an official World Cup song has been turned into a shoppable music video, so that football fans can find out exactly where to find the latest street style looks worn by Will Smith, Nicky Jam and even the legendary Ronaldinho.
Launching as the official song to this year’s World Cup in Russia, ‘Live It Up’ by Nicky Jam featuring Will Smith and Era Istrefi, has released a thrilling video that serves as dedication to football, no matter where it’s played. Produced by Diplo, the reggaeton track gets a true international treatment with rapping from Will Smith and a lush, melodic verse from Istrefi.
Football fans everywhere will able to kit themselves out in everything featured, ranging from the bold tropical printed K-way zip-up jacket worn by Nicky Jam, Will Smith’s on trend camouflage mesh track jacket by Valentino – through to his oversized casual sneakers by Alexander McQueen. Fans can even grab their hands on the official 2018 World Cup Telstar Football for a kickabout recreating their favourite World Cup moments – pure class!
mysnapp is widely regarded to be the leading app destination for music fans to shop the style of their favourite artists’ music videos, offering a one of kind life-hacking service.
Earlier this year mysnapp collaborated with east-London’s rising star Yxng Bane, for which they co-produced his latest music video Vroom – making all the fashion from the music video shoppable. As part of their ongoing partnership with Sony Music UK, apparel from other artists available on mysnapp range from global superstars by the likes of Meghan Trainor, MØ and Justin Timberlake to the hottest UK artists such as Tom Grennan, Calvin Harris, Lady Leshurr and J-Hus.