Record-breaking World Cup on the BBC

By in Marketing, People & Places

Monday 16th July 2018

A massive 44.5m tuned in to watch one of the most entertaining World Cup tournaments to date on the BBC this summer.

Millions across the country have witnessed moments that will stay with them forever, including England reaching their first semi-final in 28 years. The Three Lions’ quarter-final against Sweden holds the highest peak share of the whole tournament at 89% and became the BBC’s highest online-viewed live programme ever with 3.8m (3.9m including on-demand) live requests on BBC iPlayer and BBC Sport.

The tournament overall saw a record-breaking 66.8m match requests (live and on-demand) with 56.3m of these being live requests.

A thrilling World Cup final between France and Croatia yesterday afternoon (Sunday, July 15) captivated a peak BBC One TV audience of 10.4m (1 min peak) with 54% peak share (1 min) and 2m live requests (with 36k on-demand) to stream the match online on BBC iPlayer and BBC Sport.

Director of BBC Sport, Barbara Slater said: “We have just witnessed one of the most memorable World Cup tournaments ever which has captivated football fans across the United Kingdom. The interest in the tournament and the achievement of England winning through to the semi-finals has been proven in the record-breaking figures for TV and online. It shows the impact that top quality sport can have when made freely available to everyone. We promised to provide 24/7 coverage and our highly praised output on TV, radio and online for the last 32 days has ensured nobody missed any of the action from Russia 2018.”

The BBC’s World Cup 2018 coverage:

  • After 32 days of World Cup coverage, the reach of the BBC has been 44.5m which is higher than Brazil ’14 which brought in a reach of 40.7m
  • A record-breaking 56.3m requests online including 3.8m live requests for England v Sweden – making it the BBC’s highest online-viewed live programme, ever.
  • England v Sweden holds the highest peak share of the tournament at 89%
  • Group stage reach total reach – 37.3m
  • Round of 16 total reach – 40.4m
  • Quarter-final total reach – 43.3m
  • Semi-final total reach – 43.9m
  • The top five most requested BBC matches online across BBC Sport and BBC iPlayer live and on-demand were:
  1. Sweden v England (3.9m)
  2. Tunisia v England (3.09m)
  3. England v Panama (3.05m)
  4. Brazil v Belgium (2.2m)
  5. Spain v Russia  (2.1m)
  • 49.2m UK unique browsers to the BBC’s World Cup web pages (32.3m in 2014), the VR app was downloaded over 400k times, and over 2.5m people registered for a BBC account
  • 450k UK unique browsers to the online Player Rater generated 11.9m ratings, including:

o   The highest rated player on average was South Korea and Spurs star, Son Heung-Min, with 7.43. Croatia’s Golden Ball winner, Luka Modric, received the highest rating for an individual performance with 8.45 against Argentina

o   England’s highest rated player on average was Kieran Trippier (7.19) and Jordan Pickford’s (8.41) penalty heroics against Colombia earned him the top England performance

  • The quality and presentation of the BBC’s World Cup coverage received an impressive appreciation index score of 82 – the highest score for a World Cup tournament on the BBC
  • More than 2.07m downloads and 300k streams of the World Cup Daily podcast in June