France reign supreme off the pitch too, with 10 million social media interactions

By in Marketing, People & Places

Tuesday 17th July 2018

With an exhilarating World Cup tournament finally drawn to a close, it’s time to see who came out on top of Socialbakers’ Social Media World Cup! Unsurprisingly, the winners both on the pitch and across social media were France, who reached a grand total of almost 10 million interactions across Twitter and Facebook in the last month – with over 3.5 million of these taking place in the 4 days leading up to the final.

England came in second place with over 5 million interactions, but their star social media performer – and Golden Boot winner – Harry Kane was overtaken at the final hurdle by French superstars Paul Pogba and Kylian Mbappe, who managed to gain around 1 million interactions each since their semi-final win. Continuing the element of surprise that epitomised this World Cup, Mexico round out the top three teams with over 4.5 million interactions, while Croatia managed to jump two places to 9th, falling way short of their final game rivals when it came to social media – and the scoreline.

With that, the Socialbakers Social Media World Cup is over for another year… see you in 2022!