Sadio Mané and New Balance Football Reveal Senegal Inspired Boots

By in Kits and Reviews, Marketing

Wednesday 19th June 2019

Sadio Mané and New Balance Football have collaborated on a limited edition Furon v5 Maagum boot that will be worn by Sadio at this summer’s tournament – celebrating his Senegalese heritage.

The word “Maagum” is Wolof for ‘Rise’ in homage to the ‘Simb of Senegal’ which is an artistic ritual celebrating the transformation of a man into a lion.

Only 405 pairs will be available, one for each kilometre travelled by Sadio from his hometown Bambaly to the Senegalese capital, Dakar, to attend his first football trials.

The Liverpool FC attacker later went onto join the Senegalese football academy where his journey to becoming a lion began.

Senegal forward, Sadio Mané said: “I’m so proud to have a boot that celebrates my connection to my homeland. New Balance’s design team have done a fantastic job of creating a design that represents my football journey and my Senegalese heritage. I can’t wait to wear the boots this summer.”

The Furon v5 is for UNSTOPPABLE attackers who play with speed, power and precision. Key attributes are:

UNRIVALLED ACCELERATION

–          Data-driven directional stud placement for an ultra-aggressive take-off

–          Fantom Fit full-foot skeleton for targeted lockdown and unrivalled, explosive acceleration

DECISIVE ACCURACY

–          Bonded mesh upper and integrated low-profile track collar for ultimate response and natural locked-in feel.

Limited pairs of the boots will be exclusively available from select retailers and online at www.newbalance.com/football (US residents) andwww.newbalance.co.uk/football (UK residents)