ADA HEGERBERG PARTNERS WITH THE DANONE NATIONS CUP

By in Governance

Thursday 4th July 2019

ADA HEGERBERG PARTNERS WITH THE DANONE NATIONS CUP TO ENCOURAGE YOUNG GIRLS AND BOYS TO PLAY FOOTBALL AND CHANGE THE GAME

  • Norwegian football sensation, Ada Hegerberg, first-ever female “Ballon d’Or” winner, partners with the Danone Nations Cup.
  • Faithful to her beliefs and values, namely in favor of gender equality, Ada Hegerberg joins an esteemed roster of ambassadors including Zinedine Zidane and Carles Puyol, with a common mission to prove that sports are a force for positive societal change.
  • The Danone Nations Cup, the largest U-12 football tournament, will host its 2019 world finals on October 12th at RCDE Stadium in Barcelona, Spain.

The Danone Nations Cup is proud to announce that Ada Hegerberg, widely recognized as one of the best female football players, will join the movement as a global ambassador and advisor. Bringing her invaluable experience on and off the pitch, Hegerberg will support this unique event aimed at empowering young athletes to shape the society they live in, and showcasing how sports can truly be a force for positive change. Hegerberg and The Danone Nations Cup join forces to instill values of equality, respect, and openness among the youth participating in the event.

At 23 years of age, Ada Hegerberg has taken the global stage by storm through her perseverance, excellence, respect for others and determination to shed a light on women’s football. Hegerberg began her career playing for NM Cuppen in 2012 and was selected for the Norwegian national team in 2013. Since then, her career took off after her club, Olympique Lyonnais, won the Champions League four years in a row. A historic milestone in her career, Hegerberg was awarded the first women’s “Ballon d’Or” in 2018, in addition to the prestigious “BBC Footballer of the Year” award in 2017 and 2019.

“For me, playing football isn’t just about scoring goals, it’s about the values, respect, fairplay, and commitment that go into the entire process. This year’s Women’s World Cup has received global fanfare and recognition. I’ve partnered with the Danone Nations Cup to provide a longer-term platform and opportunity for girls and boys around the world to play football and experience the life-changing moments that sports can bring. I’ve been fortunate enough to embark on a journey that has completely changed my life, largely thanks to the power of football and I want to ensure that, together with the Danone Nations Cup, we create an ongoing legacy where girls and boys feel comfortable and empowered to play football and change the game!” said Ada Hegerberg.

The Danone Nations Cup truly believes that by playing football, kids can change their perceptions of and contribute to a better, stronger society. One of the cornerstones of this ambition for change is a strong message in favor of gender equality. While the Danone Nations Cup has always been open to children of all nationalities, backgrounds, and genders, and we have gone a step further in encouraging girls to partake by launching an all-girls’ tournament in 2017. This year alone, the love for football has brought together over 36,000 girls from 12 countries. The world finals will see 16 female teams represent countries such as Argentina, Brazil, France, Italy, Japan, South Africa, Uruguay, among others.