Chelsea and Nike unveil ’90s inspired third kit

By in Kits and Reviews, Marketing

Wednesday 4th September 2019

Chelsea and Nike have dived into 1990s jersey culture to produce a 2019-20 third kit reminiscent of a celebrated era for the club. Although clean and modern in shape and athletic performance, the predominantly black kit features flashes of bright orange, similar to the 1994-96 away shirt. As well as the nostalgic use of orange, the jersey boasts numerous other nods to ‘90s football, with a jacquard knit rising from the fabric of the shirt, an old school style collar and also a retro Nike ‘Futura’ logo.

“You can see the ’90s influence in fashion at the moment, and I think the kit will appeal to pretty much everyone,” says Blues midfielder Mason Mount. “Younger fans will like that it has a streetwear vibe and older fans will appreciate the sentimentality, remembering club legends who donned the famous jersey and their memories of going to games.”

Chelsea will debut the new third kit against Lille when their European campaign on the road begins October 2nd. It is available now from nike.com and the Chelsea FC megastore