A London pub has launched the UK’s first PUB DORMITORY

By in Marketing, People & Places

Thursday 26th September 2019    

So avid rugby fans can sleep over to avoid missing out on Rugby World Cup games live from Japan

With some Rugby World Cup games being screened live from Japan in the small hours of the morning, the UK’s leading managed pub company and brewer, Greene King has turned one of its London pubs into a makeshift dormitory, so avid rugby fans never miss a match.

Punters at the Assembly House, a Greene King pub in Kentish Town were guaranteed a front row seat for the 5.45am Italy vs Namibia game ahead of the opening home nation Ireland vs. Scotland and England vs. Tonga games on Sunday morning, after grabbing a few hours shut eye on Saturday night…in the pub!

The pub has been given a bedroom makeover, complete with beds, bedside tables and bedside lamps, as well as all the essentials required for a good night’s sleep – a nightcap, an eye mask and earplugs.

The pub retailer and brewer, which has over 1,700 pubs across the country, set up the quirky rugby dorm to celebrate the opening home nation games over the weekend.

Chris Conchie, head of sport at Greene King, said: “We know there’s nothing better than watching the rugby in the pub surrounded by other fans – you just can’t beat the atmosphere! So, with this year’s Rugby World Cup taking place in Japan, and some matches set to start as early as 5am due to the eight-hour time difference, we wanted to ensure that rugby fans didn’t miss out on the experience of viewing the games at their local pub.

“The pub dormitory went down a storm and was the perfect way to watch the early morning games, hassle free.”

Key matches for the Rugby World Cup, including all home nation and knockout stage games, will be aired at more than 500 Greene King pubs nationwide.

To find your nearest Greene King pub, visit https://www.greeneking-pubs.co.uk/live-sport/