Friday 27th September 2019
- Manchester City announces exciting new partnership with FaZe Clan, the world’s unmatched leader in competitive esports and pop-gaming lifestyle and entertainment
- This collaboration will see City and FaZe Clan merge the worlds of esports and football to create exciting new fan experiences and content
Manchester City has announced an innovative new partnership with FaZe Clan, the world’s unmatched leader in competitive esports and pop-gaming lifestyle and entertainment. This collaboration will create new experiences for fans of both football and esports, to bring the two audiences together in exciting new ways.
FaZe Clan was formed ten years ago on YouTube by teenage Call of Duty players who decided to change their gamer-tags to form FaZe Clan. Today, FaZe Clan is a blend of celebrity YouTubers, Twitch streamers, and professional gamers who produce both gaming videos and lifestyle vlogs. FaZe Clan is the most followed gaming organisation in the world with 214 million global fans and over 500 million monthly views of its content.
Through this partnership, the organisations will bring together the worlds of football and esports across a number of exciting initiatives. FaZe and City will collaborate to create engaging content with talent and players, as well has hosting exclusive fans events in the US and around the world. FaZe and City will also bring their FIFA players together in a shared training facility and launch limited edition, co-branded retail products that fans can enjoy.
This announcement formalises the partnership between Manchester City and FaZe Clan who have previously linked up to create bespoke YouTube content together, including during the Club’s tour of the United States in 2017. FaZe’s much decorated Fortnite gamer Nate Hill, is also an avid City fan and is often seen wearing Club colours while streaming.
Nuria Tarre, chief marketing officer at City Football Group, said: “Esports is the world’s fastest growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey. We recognise that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch. We are looking forward to working with FaZe Clan to provide our fans with new and immersive ways to engage with the Club.”
Lee Trink, FaZe Clan chief executive officer, commented: “This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field. FaZe Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.”
This collaboration builds on Manchester City’s current esports offering, with a dedicated FIFA player representing the Club at tournaments across the world. City was also the first Premier League club to launch a FIFA Online team in China, which will soon be joined by gamers from South Korea as the team grows across Asia. Beyond professional gaming, the Club also hosted the Man City Esports Cup last year which saw 10,000 City-supporting amateur gamers take part in the tournament from across the world.
Image courtesy of Action Images via Reuters/Craig Brough