Bridgestone UK announces Taekwondo Olympic medallist Lutalo Muhammad as ‘Chase Your Dream, No Matter What’ ambassador ahead of Tokyo 2020
Bridgestone UK, a subsidiary of the world’s largest tyre and rubber manufacturer and Worldwide Olympic and Paralympic Partner, welcome two-time Olympic medallist in Taekwondo and new Chase Your Dream, No Matter What ambassador, Lutalo Muhammad in its new short film.
The film chronicles Britain’s most successful male Taekwondo athlete’s journey in overcoming adversity in his pursuit of an Olympic Gold medal and is part of the Chase Your Dream, No Matter What campaign that encourages people of all ages, abilities and passions to find the strength to chase their dream despite the obstacles they face on life’s journey.
The film showcases Muhammad’s route to the Olympic Games Tokyo 2020 and inspires everyday people to pursue their dreams, no matter what. The film depicts his humble origins as a nervous child prodigy taught by his father to dream of success, before showcasing the highs of his Bronze medal at the Olympic Games London 2012 and lows in the last second defeat at Rio 2016. It culminates with Muhammad persevering to stay hungry for a Gold medal in preparation for Tokyo 2020.
Walthamstow born and Manchester resident, Muhammad aims to qualify for his third straight Olympic Games this summer. He is aiming to become a two-weight Olympic medallist, switching from his traditional -80kg division to the heavyweight +80kg class for Tokyo 2020.
Chase Your Dream, No Matter What ambassador, Lutalo Muhammad said, “The Gold medal is everything. Now going into my third Olympic Games, with another opportunity to win it, I’m just as hungry, if not more hungry.
“My time is going to come. If there’s one thing I learnt from losing in the last second is that time is precious!
“I am excited to be joining Bridgestone and being part of the ‘Chase Your Dream, No Matter What’ campaign’. It resonates with me as I will do everything I can to chase my ultimate goal of Olympic Gold at the Olympic Games Tokyo 2020. This is also a fantastic opportunity for me to hopefully inspire people to chase their dreams.”
Bridgestone UK spokesperson, Andy Mathias, Marketing Manager, said: “Lutalo’s accomplishments and desire to conquer challenges in his pursuit of a Gold medal is hugely inspiring.
“Bridgestone is proud to be a Worldwide Olympic and Paralympic Partner and we look forward to supporting and sharing Lutalo’s journey in his pursuit of his third Olympic Games.”
Muhammad joins the Bridgestone UK’s ‘Chase Your Dream, No Matter What’ ambassador team, with legendary decathlete and two-time Olympic gold medallist Daley Thompson also representing the campaign.
Bridgestone is on the road to Tokyo 2020 in its hometown and home country, Japan. The company aims to inspire people of all ages, abilities and passions to chase their dream and overcome the obstacles they face on life’s journey through its ‘Chase Your Dream, No Matter What’ campaign.
To watch the video, please visit https://www.bridgestone.co.uk/olympics/ambassador/lutalo-muhammad and for more information on Bridgestone’s ‘Chase Your Dream, No Matter What’ campaign, please visit https://bridgestone.co.uk/olympics.