CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season. Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across the lower tiers of all 20 stadia.
CSM Live has a rich heritage of work in football, with recent projects including the refresh of Aston Villa’s iconic home, Villa Park, ahead of the club’s return to the Premier League last year. In 2015, CSM Live was also responsible for delivering the new creative, branding and wayfinding programme for Leicester City’s King Power Stadium, ahead of the club’s historic title-winning campaign.
The ongoing project is CSM Live’s first engagement with the Premier League directly, further enhancing its growing roster of clients in football which also includes West Ham United, The FA, UEFA and FIFA.
CSM Live CEO Alastair Bewick shared his excitement about the opportunity, commenting, “The return of the Premier League was a massive cultural moment in the UK, and we were pleased to play a part in supporting its restart. It was a significant piece of work, given the speed of the turnaround and the scale of the operation. The amount of branding we’ve produced is enough to cover the entirety of Green Park! We are thrilled with the outcome and it’s great to see elite level football back up and running across the UK.”
The Premier League returned on Wednesday 17 June after a hiatus of more than three months, as Aston Villa took on Sheffield United at Villa Park. The remaining fixtures are taking place over the course of the next month in a condensed schedule, with the season slated to conclude on Sunday 26 July.