eToro is pleased to announce that it has strengthened its relationship with AS Monaco, becoming the Club’s main partner on a multi-year deal. As part of this evolution, eToro, a global multi-asset investment platform, will no longer be “behind” AS Monaco but will now be featured on the “front” of the Red and White shirt for Uber Eats Ligue 1 matches.  

Having joined the Red and White family in 2020, eToro enjoyed a successful start to their partnership, with AS Monaco finishing the Ligue 1 season in third place, achieving European qualification. With an international outlook, eToro is proud to accompany the Monaco club in this new stage of its rich history. 

After a 2020-2021 financial year marked by growth, competitiveness and innovation for both entities, eToro is delighted with the development of this collaboration, which began just one year ago. This partnership illustrates eToro’s commitment to deepen its engagement with AS Monaco fans and highlights its desire to build brand awareness on the territory of the French Championship. 

At the heart of the partnership activation, eToro will be working with the Club to make the financial markets more accessible than ever, helping bring fans closer to the action and educating them on investing. 

Valérie Kalifa, Marketing Director France at eToro: “We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro’s vision is to open up the financial markets to everyone and we see this partnership as an opportunity to reach out to the team’s fans and interest more people in investing.” 

Oleg Petrov, Deputy CEO of AS Monaco: “We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness and innovation at the heart of its concerns. The evolution of the partnership also demonstrates the attractiveness of AS Monaco. Together, we hope to experience a season full of emotions.”