Rock-based Sharp’s Brewery has announced that it will be the exclusive beer sponsor of the new Cornwall Rugby League Football Club (RLFC), with its Doom Bar Extra Chilled, a cooler version of the UK’s favourite and No.1 cask beer.
This 12-month sponsorship agreement will see the Doom Bar Extra Chilled branding adorn Cornwall RLFC’s playing shorts during the 2022 season as they play matches across England and in Wales too.
The club recently received approval from the Rugby Football League (RFL) to compete in the Betfred League 1 next year with Cornwall RLFC the first professional rugby league team to represent Cornwall in the 126 years since the sport was established.
As such, Cornwall RLFC has chosen the Memorial Ground, Penryn, as their home base – the oldest rugby club in Cornwall. As part of its commitment to Cornish rugby at large, fittingly, Sharp’s Doom Bar already sponsors Penryn Rugby Football Club.
From the outset, Cornwall RLFC’s ethos is ‘Cornwall first’ meaning the club are actively building a playing squad using players from within the Duchy. The club has pledged to work tirelessly to provide a pathway for Cornish players to have the opportunity to play professional rugby league, with a strong belief that Cornwall-based athletes will make their mark in the 13-player code and that the new club will be the main platform for their success.
On this landmark sponsorship for Cornwall RLFC, Sharp’s Brewery’s marketing controller, James Nicholls, said: “We are proud that Doom Bar Extra Chilled will be the first official beer of Cornwall RLFC and to build on our strong legacy of supporting grassroots rugby here in our home county.
“As a successful business born of humble beginnings here on Cornwall’s north coast, we know it takes teamwork, talent, discipline and dedication to succeed – the same values that create the perfect pint in the brewhouse create the perfect try on the field.”
James continued: “It’s these values we have seen in Cornwall RFLC during their journey thus far, and we have been proud to support the club’s developmental arm – the Cornish Rebels – over the last decade in their hard work and determination to put professional rugby league on the map in Cornwall. We’re very much looking forward to following Cornwall RLFC’s progress in their first competitive season.”
Cornwall RLFC’s commercial director Rob Butland hailed the club’s sponsorship agreement with what he describes as an ‘iconic and recognisable’ brand in Sharp’s.
“Cornwall RLFC are proud to have Sharp’s Doom Bar Extra Chilled on board with us as a club sponsor for our inaugural season in Betfred League 1,” he enthused. We are committed to working with Cornish businesses as much as possible and Sharp’s Brewery is undoubtedly one of Cornwall’s most iconic and recognisable brands both here in Cornwall and throughout the UK.”
Butland added: “Sharp’s have been a huge support to the development of rugby league in Cornwall thus far, through their partnership with ground-breaking community club Cornish Rebels, and through that support they have demonstrated to one and all that they are truly committed to supporting Cornish rugby.
“Everyone at Cornwall RLFC wishes to express our thanks to James Nicholls and the brilliant team at Sharp’s for their support next year and we look forward to raising a pint of Doom Bar Extra chilled which will be perfect for the summer season.”